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One Macguffin Please
Why writing would be boring without mythical items, plot twists and things that make no sense. Growing up I thought Power Rangers was one of the best shows ever but as time went by I started to realise...
View ArticleWhat to do when your writing fails
Not every piece of content will go viral and not every piece of work will become an instant bestseller. Even the best writers create content that fall flat or that doesn’t really get the traction they...
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Why “just ship it” is the worst expression in marketing
When I was back in agency land I’d hear the phrase “just ship it” mentioned all the time, in presentations, blog posts and conversations with other specialists. It felt like a battle cry, a valiant...
View ArticleIntroducing the Free Mega Marketing Bundle
For the past few months I’ve been working hard on a marketing bundle that represents exceptional value. It includes videos, guides and a detailed breakdown of the marketing tools that changed my life...
View ArticleIntroducing Devise Marketing
Today I’m really excited to announce the launch of Devise Marketing, a new agency focused on helping challenging industries. For years I never really felt that the agencies I used understood technical...
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